Cookie Policy

1. What Are Cookies

Cookies are small text files that are stored on your device when you visit a website. They help websites remember your preferences and understand how you interact with the site. We use cookies and similar technologies to provide, protect, and improve our services.

2. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the platform to function and cannot be disabled. They include:

• Authentication cookies: Keep you logged in during your session
• Security cookies: Protect against fraudulent activity
• Preference cookies: Remember your settings and choices

Analytics Cookies

These cookies help us understand how visitors interact with our marketing site:

• Google Analytics 4 (G-YKGVD60QXE): Anonymous usage statistics — only set if you enable Analytics in cookie preferences
• Vercel Analytics: Anonymous performance metrics — gated behind the same Analytics preference

Marketing Cookies

These cookies measure advertising effectiveness:

• Google Ads (AW-18284566220): Conversion tracking and remarketing measurement — only set if you enable Marketing in cookie preferences
• Microsoft UET (Bing Ads, tag 343257756): Conversion tracking for paid search campaigns — only set if you enable Marketing in cookie preferences

3. Cookie Duration

Cookies can be either session-based or persistent:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain on your device for a set period (typically up to 1 year)

4. Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

• View and delete cookies
• Block all cookies or specific types
• Set preferences for certain websites

Please note that blocking essential cookies may affect the functionality of our platform.

5. Third-Party Cookies

Some cookies may be set by third-party services we use, such as analytics providers. These third parties have their own privacy policies governing the use of their cookies.

6. Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date.

7. Contact Us

If you have questions about our use of cookies, please contact us at privacy@threadsovereign.co.uk.